Why a North Star?

The North Star, aka Polaris, has been used as a symbol of guidance and direction.

A company’s North Star defines its purpose and vision, providing a point of reference for direct decisions and execution.

While you don’t need to know all the HOWs to get to the desired outcome, you do need to know where you’re going so you can consistently redirect your team and business to be on track toward the outcome.

Growing and scaling a business is never a linear path. It’s a constant series of micro REDIRECTIONS to keep moving towards your North Star.

Having a clearly defined North Start allows your team to be self-managing and to effectively:

1. MAKE FASTER DECISIONS aligned with your North Star
2. TAKE COMMITTED ACTIONS aligned with your North Star
3. IDENTIFY & SOLVE PROBLEMS in the way of your North Star

The speed of implementation will always be proportional to the clarity of the outcome.

A clearly defined North Star consists of: